In today’s digital world, using social media platforms like TikTok is key for businesses to reach more people. If you’re curious about how to get a TikTok agency account, you’re exploring a powerful tool. This tool can change how you market your brand. A TikTok business account gives you access to advanced ad features, boosting your brand’s visibility and engagement.
With dedicated accounts, you can easily use TikTok’s ad systems. This lets your TikTok marketing agency use effective strategies for better sales and targeted outreach. This guide will show you how to get a TikTok agency account and its benefits.
Key Takeaways
- A TikTok agency account is essential for businesses to utilize advertising features effectively.
- There are two sign-up options for a TikTok Ad Manager account: via email address or phone number.
- Establishing a TikTok business account is crucial for running ads.
- Creation of agency accounts directly from Pakistan is not supported.
- Utilize TikTok’s Custom and Lookalike Audiences for advanced targeting.
- 2-step verification adds extra security to your TikTok account.
- Using Leadsie simplifies client onboarding and access management for TikTok accounts.
Understanding TikTok Agency Accounts
A TikTok agency account is a key tool for brands and marketers. It helps them use TikTok’s big advertising options. Agency accounts offer advanced features for reaching more people and making ads work better. You can manage many TikTok accounts from one place, making things easier and more efficient
With a TikTok agency account, you get to use Purchase Intent Targeting. This helps you find and connect with users who are likely to buy what you’re selling. This can greatly improve your Return on Ad Spend (ROAS). Agency accounts also let you advertise in over 55 countries, making it easier to reach people all over the world. You don’t have to worry about spending limits on ads either.
Agency accounts also have special fees for ad spending, usually between 5% and 10%. Sometimes, premium accounts might cost about 12%. Agencies offer different ways to pay, not just with credit cards. This makes handling money easier. As more businesses use TikTok for Business, having an agency account is key for brands to grow and do well on the platform.
| Feature | TikTok Agency Account | Standard Account |
|---|---|---|
| Ad Spend Management Fee | 5% – 12% | Fixed Rate |
| Targeting Capabilities | Over 55 countries | Limited |
| Multi-Account Management | Yes | No |
| Payment Methods | Variety | Credit Card Only |
| Support Availability | 24/7 Priority Support | Standard Support |
Eligibility Criteria for TikTok Agency Accounts
To get a TikTok Agency account, businesses must meet certain requirements. These rules help ensure that businesses can use advanced features well. They also make sure applicants provide the needed documents to prove who they are and how they work.
Businesses that need a TikTok agency account usually want to reach more people. Agency accounts can target up to 55 countries, which helps with global reach. This is especially useful for businesses in places like Pakistan that have limited TikTok ad access.
Getting a TikTok business account means going through an application process. Once approved, you get access to a special dashboard. This dashboard has features like scheduling posts, better analytics, and controls to help manage accounts.
Also, businesses need to keep up with TikTok’s updates and changes to use their agency account well. TikTok offers 24/7 support and a 30-day free trial for certain accounts, making it a great choice for agencies.
How to get a TikTok agency account?
Getting a TikTok agency account is a step-by-step process. You need to provide certain documents and go through a verification process. It’s key for those wanting TikTok business verification and easy TikTok ad account setup.
Required Documentation
Start by collecting these documents for your TikTok agency account:
- Legal business name
- Business licenses
- Tax identification numbers
- Additional certifications relevant to your business
Make sure all your documents are correct and current. Wrong or missing documents can cause delays or even stop your verification.
Business Verification Process
After you have your documents ready, send them in for review. TikTok will check your info carefully to make sure it meets their rules. This step is important for getting TikTok business verification and can affect how long it takes to get approved. Keep an eye on your submission to quickly answer any questions TikTok might have.
In short, getting a TikTok agency account means being careful with your documents and knowing TikTok’s verification steps.
Creating Your TikTok Business Center Account
Setting up your TikTok Business Center account is key for managing ads on TikTok, especially for marketing agencies. The TikTok sign-up process is easy, letting you create an account and use the tools available.
Sign-Up Procedures
To start, you’ll need to give either your email or phone number. After that, you’ll get a verification code to prove who you are. Make sure to verify quickly to get your account up and running smoothly.
Once verified, you’ll have access to the Business Center’s tools designed for marketing.
Setting Up Your Login Credentials
When setting up your TikTok Business Center account, focus on making your login details secure yet easy to remember. A strong password is crucial to keep your account safe. Your login will let you handle important parts of your TikTok marketing agency account well.
It’s important to know that businesses can manage many ad accounts with just one login in the Business Center. This makes managing your marketing tasks more efficient.
Setting Up Your TikTok Ads Manager Account
To start with your TikTok Ads Manager setup, head over to the Ads Manager platform. This is where you manage your ad campaigns. Make sure you have your TikTok Ads Manager account details ready for a smooth setup.
Accessing the Ads Manager Platform
Go to the official TikTok ads page to access the Ads Manager platform. You’ll see options to log in or sign up. Create an account with your business email and verify it through the email confirmation. This ensures you get access to all the ad features available.
Completing Business Information
It’s important to fill out your business information correctly for TikTok Ads Manager. Provide your legal business name, country, and industry type. Wrong or fake info can cause delays or even get your account denied.
Think about the permissions you give to team members. They can have different levels of access, like Admin or Standard, based on their tasks. You can control what actions they can do, like managing campaigns or creating ads. TikTok Ads Manager lets you manage up to 50 ads per ad group and use different ad formats like Single video, Carousel, and Collection Ads.
Customizing Your Advertising Settings
Customizing your TikTok ads is key to meeting your marketing goals. It starts with knowing how to adjust content, audience, and budget. This is crucial in Pakistan, where TikTok has over 1.5 billion users and people spend an average of 52 minutes daily on the app.
TikTok ads let you run up to 10,000 Spark Ads in one account. This means you can try different ad types like In-Feed, TopView, and Branded Effects. Every ad can be made just right for your audience. You can either upload new videos or use ones from your business account to boost your campaign.
Knowing how to set up your TikTok ads helps you plan a strong content strategy. You can decide how your ads will be shown to your audience. Options include uploading new videos, using ones from your business account, or creating them with Creative Tools. Adjusting your campaign settings, like video choices and how long ads run, can help you stand out.
Utilizing TikTok Creator Marketplace Features
The TikTok Creator Marketplace is a great way for businesses to work with influencers. It helps increase brand visibility and gets more users involved. You can choose from different types of creators based on what you need.
Access Types of Creator Management
Businesses can use the TikTok Creator Marketplace to manage their influencer partnerships well. You can look at different access types, such as:
- Filtering creators by follower count, views, categories, and location
- Getting detailed analytics on creator performance, like demographics and audience engagement
- Using the TTCM Match feature to quickly find the right creators for your brand
With over 100,000 high-follower influencers, the TikTok Creator Marketplace makes it easy to find and work with creators that fit your brand. This helps you reach your target audience better and build a real connection with them, which is hard to do with traditional marketing.
Integrating TikTok Influencers into Campaigns
Adding TikTok influencers to your marketing can really help you reach more people. Working with influencers can bring in new customers, as 49% of TikTok users have bought something they saw on the app. TikTok influencer marketing is also quick to adapt, keeping your campaigns fresh and relevant.
Working with nano- and micro-influencers is good because they have strong connections in their communities and get a lot of engagement. These campaigns can help you reach people all over the world, opening up new markets.
Tools for TikTok ad integration make it easier to understand your campaign’s success and improve your marketing. The detailed analytics help you see which influencers work best with your audience. This way, you can make smarter choices for your future ads.
Managing Payments and Billing Information
Managing your TikTok payments and billing info is key for a successful ad campaign. It’s important to know the payment options available. This lets you pick the best one for your business.
Selecting Your Payment Method
When you set up your TikTok account, you’ll see three main billing options: Manual Payment, Automatic Payment, and Monthly Invoicing. TikTok takes payments through bank transfer and credit card. This gives businesses the flexibility they need for their ads.
It’s crucial to keep enough balance in your account for smooth ad running. For Manual Payment users, any leftover balance moves to the next campaign. Automatic Payment and Monthly Invoicing users get charged automatically on their set dates.
Understanding Currency Options in Pakistan
In Pakistan, making sure your TikTok ad account’s currency matches your Business Center’s is key. If you’re using billing sharing, the currency must be the same to avoid issues. Also, you have to report any billing disputes within 7 days of getting the bill.
Agencies can handle all payment and billing for shared accounts if the client agrees. This makes managing finances effective and smooth.
Exploring Advanced Features within TikTok Ads Manager
TikTok Ads Manager offers advanced features to boost your ad strategy. These tools help target your audience better and track ad performance with analytics.
Understanding Audience Targeting Options
In TikTok Ads Manager, you can target your ads to specific groups. You can focus on age, gender, location, and interests. This way, you can reach over 1 billion people worldwide.
You can also use custom audiences based on customer files, website traffic, and more. Advanced options let you pick your audience by their interests, behavior, and where they live.
Track Performance through Analytics and Reporting
Using TikTok’s ad analysis tools can greatly improve your marketing. You can deeply analyze how well your campaigns and ads are doing. TikTok Ads Manager tracks important actions like purchases and sign-ups through TikTok Pixel.
This, along with the platform’s tools, helps you make better decisions for future ads. The Ads Manager also helps you manage your budgets and schedules. This makes tracking your ad performance easier.
Common Challenges and Support for TikTok Agency Accounts
Users often face TikTok agency account challenges that affect their ads. For example, account suspensions can happen if they don’t understand TikTok’s rules. In 2023, over 25 million accounts were removed for breaking these rules. It’s important to know the ad policies to avoid problems with your ads.
Another big issue is TikTok ad account issues, like shadowbans that hide your content without telling you. This can really hurt a brand’s reach and campaign success. To fix these problems, it’s key to use TikTok’s support options.
For help, there are many TikTok support resources available. TikTok’s customer support can help with specific issues. In 2021, over 4 million users got their TikTok accounts unbanned, showing how useful these resources can be. Knowing the rules also helps avoid making mistakes that could lead to a ban or restrictions.
Brands that use TikTok well often see a big return on their investment, 1-9 times over. As TikTok changes, it’s important to keep up with new features and strategies. This helps reach users aged 18-24, a big part of TikTok’s audience. Using TikTok’s support and following its rules can make your ads more successful.
Conclusion
Setting up a TikTok agency account is key for marketers and businesses wanting to grow online. TikTok has over 3.3 billion downloads and 1.92 billion users by early 2024. This means a huge chance to connect with people. Learning how to get a TikTok agency account gives you access to advanced tools that boost your marketing.
These tools include in-feed ads, brand takeover ads, hashtag challenges, and branded lenses. They help you reach your goals like making people aware of your brand or getting them to buy something. Working with TikTok Ads agencies can increase your results by 82%.
Agency accounts also offer deep insights into who your audience is and how to reach them. This lets businesses make their marketing more precise. TikTok Ads agencies use their skills to make your brand more visible and trusted through videos. This guide has shown how starting your TikTok agency account can help your brand grow in Pakistan.
